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27.05.2009

Honda Business Brief - Issue 75

 

May 2009

 

 

1. Insight Becomes First Hybrid Vehicle to Rank as Best-Selling Vehicle in Japan

 

 

Honda announced that Insight ranked as the industry's best-selling car among new vehicle registrations in Japan for the month of April 2009, with sales of 10,481 units. It is the first time in history that a hybrid model has become the industry's best selling vehicle in Japan for any monthly sales period. The Honda Fit (known as the Jazz in Europe) was the best-selling car for March 2009 until it was displaced by Insight to become the second best-selling car in April 2009. It is the first time Honda has occupied the industry's top two best-selling car positions.

http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1146-DEFAULT,21,text,1/index.pmode

 

2. Honda Begins Production of Civic GX Natural Gas Vehicles (U.S.)

 

 

In May Honda began production of the environmentally responsible, natural gas-powered Civic GX, at its plant in Greensburg, Indiana. The Civic GX is the only natural gas vehicle built by a major automaker in the U.S. First introduced in 1998, the Civic GX is the cleanest internal combustion vehicle certified by the EPA - 90% cleaner than the average petrol-powered car on the road today.

http://www.hondanews.com/categories/1097/releases/5007

 

 

3. Honda Jazz Achieves Top Euro NCAP Overall Safety Rating

 

 

The New Honda Jazz has been rated one of Europe‘s safest cars according to the new independent crash testing results from Euro NCAP. The Jazz has been awarded the maximum 5-star rating which follows on from the 5 star results achieved by both the Honda Civic and the Honda Accord. Euro NCAP's new assessment reflects Honda's commitment to overall vehicle safety, complimenting Honda's long standing in-house safety testing which seeks to improve real world safety.

http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1152-DEFAULT,21,text,1/index.pmode

 

 

4. Honda Begins Sales of Honda Safety Navi Safe Driving Educational Software for PC-based Auto Driving Simulator

 

 

Honda has begun sales of Honda Safety Navi, new educational software for safe driving in Japan. The software contains two programs. One program helps users understand fuel-efficient driving techniques and learn the key points of eco-driving. The other program helps users learn key points of safe driving. Honda Safety Navi is designed to enable users to enjoy learning about eco and safe driving. By pricing it affordably, Honda aims for widespread use of this software by a range of customers including automobile dealers, public offices, companies whose employees use automobiles for commuting or business purposes, and driving schools.

http://www.hondanews.info/news/en/corporate/c090520eng

 

 

5. Honda Jazz Hits Half a Million

 

 

The Honda Jazz has recently broken the 500,000 sales mark in Europe, demonstrating the continuing popularity of this perception altering 5-door hatchback. Commenting on beating the 500,000 sales mark, Honda Motor Europe, Senior Vice President, Ken Keir said: "The Jazz really changed things in the B-segment when it arrived in 2002. People are still amazed by just how much space there is inside both for passengers and luggage. We are thrilled to sell half a million cars and we are looking forward to continuing this success when we begin production of the Jazz at the Honda UK Manufacturing plant in September."

http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1150-DEFAULT,21,text,1/index.pmode

 

 

6. Honda Announces Consolidated Financial Summary for Fiscal 4th Quarter and Fiscal Year Ended March 31, 2009

http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1134-DEFAULT,21,text,1/index.pmode

 

 

7. Honda Introduces BF60 4-Stroke Mid-Range Outboard Engine Featuring Best-in-Class Acceleration and Fuel Economy

 

 

Honda began sales of the BF60 mid-range 4-stroke outboard engine at Honda outboard engine dealers throughout Japan. A lightweight, compact, water-cooled, 3-cylinder, 60PS outboard engine, the new BF60 features electronic fuel injection, Honda's original BLAST* (Boosted Low Speed Torque) air/fuel ratio and ignition-timing technology and lean-burn control to deliver a combination of best-in-class acceleration and fuel economy.

http://www.hondanews.info/news/en/power/p090514eng-bf60

 

 

8.  Honda Introduces All-New EU3000i Handi Generator Featuring Lightweight, Compact and Quiet Portable Power

 

 

Honda Power Equipment introduced the all-new EU3000i Handi, an addition to the popular Honda Super Quiet Series of portable generators. The new EU3000i Handi adds increased portability to the fuel efficiency and reliability of Honda's existing EU3000i generator. The lightweight and extremely user-friendly EU3000i Handi provides customers with dependable, portable power for use at home or at remote recreational sites.

http://www.hondanews.com/categories/1097/releases/4994

 

 

For further information on any of the above articles, please visit the following websites:

 

Europe                     www.hondanews.eu

USA                          www.hondanews.com

Japan                       www.honda.co.jp/PR/

                                world.honda.com

 

Or call:  

 

Vikki Hood, Honda Motor Europe                               +44 (0) 7768 374870

William De Braekeleer, Honda Motor Europe               +44(0) 7771 862544

Tamon Kusakabe, Honda Motor Europe                      +44 (0) 7768 374871

 

CAR SALES BY COUNTRY -  APRIL 2009 - EUROPE

 

COUNTRY

Apr-09

Apr-08

09/08%

Jan-Apr 09

Jan-Apr 08

09/08%

Austria

548

358

53.1%

1536

1418

8.3%

Belgium (inc.Lxbg)

407

476

-14.5%

2212

2489

-11.1%

Denmark

400

213

87.8%

1724

826

108.7%

Finland

415

788

-47.3%

1946

3000

-35.1%

France

1,102

1,257

-12.3%

5,087

5,025

1.2%

Germany

3,564

3,318

7.4%

19,098

14,244

34.1%

Greece

422

564

-25.2%

1733

2299

-24.6%

Ireland

90

312

-71.2%

699

2141

-67.4%

Italy

1,953

1,616

20.9%

7,291

7,956

-8.4%

Netherlands

1,171

903

29.7%

4,269

3,524

21.1%

Portugal

330

497

-33.6%

1,197

2,137

-44.0%

Spain

1,194

1,370

-12.8%

5,702

8,428

-32.3%

Sweden

438

473

-7.4%

1,490

1,847

-19.3%

UK

5,711

6,802

-16.0%

25,600

38,899

-34.2%

EU - 15

17,745

18,947

-6.3%

79,584

94,233

-15.5%

Iceland

9

36

-75.0%

105

221

-52.5%

Norway

328

364

-9.9%

1,211

1,595

-24.1%

Switzerland

845

761

11.0%

2,965

2,679

10.7%

EFTA

1,182

1,161

1.8%

4,281

4,495

-4.8%

EU - 15 + EFTA

18,927

20,108

-5.9%

83,865

98,728

-15.1%

Bulgaria

40

46

-13.0%

130

165

-21.2%

Cyprus

91

178

-48.9%

417

836

-50.1%

Czech Rep

409

225

81.8%

1,083

802

35.0%

Estonia

57

313

-81.8%

272

1,072

-74.6%

Hungary

352

389

-9.5%

1,363

1,485

-8.2%

Latvia

7

139

-95.0%

53

640

-91.7%

Lithuania

27

167

-83.8%

128

556

-77.0%

Malta

16

37

-56.8%

67

119

-43.7%

Poland

746

1,210

-38.3%

4,450

4,983

-10.7%

Romania

80

308

-74.0%

292

904

-67.7%

Slovakia

129

111

16.2%

299

342

-12.6%

Slovenia

60

133

-54.9%

291

475

-38.7%

EU 12 New Members

2,014

3,256

-38.1%

8,845

12,379

-28.5%

European Union

19,759

22,203

-11.0%

88,429

106,612

-17.1%

Total EU(EU+EFTA)

20,941

23,364

-10.4%

92,710

111,107

-16.6%

Belarus

13

23

-43.5%

51

112

-54.5%

Croatia

101

193

-47.7%

417

619

-32.6%

Gibraltar

6

41

-85.4%

65

147

-55.8%

Israel

565

1173

-51.8%

2,395

5624

-57.4%

FYR Macedonia

16

25

-36.0%

62

100

-38.0%

Russia

2,152

6,703

-67.9%

11,370

22,148

-48.7%

Serbia

125

89

40.4%

197

400

-50.8%

Turkey

1,551

2,043

-24.1%

5,974

6,850

-12.8%

Ukraine

215

1037

-79.3%

1,142

3402

-66.4%

Others

56

102

-45.1%

207

443

-53.3%

Total EU Others

4,800

11,429

-58.0%

21,880

39,845

-45.1%

TOTAL EUROPE

25,741

34,793

-26.0%

114,590

150,952

-24.1%

 

 

CAR SALES BY MODEL FOR APRIL 2009 - EUROPE

 

MODEL

Apr-09

Apr-08

09/08%

Jan-Apr 09

Jan-Apr 08

09/08%

Jazz

6,394

5,888

8.6%

31,977

25,913

23.4%

Civic - All Models

8,080

15,462

-47.7%

40,250

68,662

-41.4%

Diesel

1,735

2,144

-19.1%

8,789

11,276

-22.1%

Hybrid

1,217

1,527

-20.3%

4,466

5,853

-23.7%

Accord - All Models

2,794

2,812

-0.6%

12,013

14,946

-19.6%

Diesel

989

662

49.4%

4,262

5,538

-23.0%

CR-V

4,692

9,078

-48.3%

21,320

34,404

-38.0%

Diesel

2,353

3,370

-30.2%

10,199

14,773

-31.0%

FR-V

554

912

-39.3%

2,278

4,360

-47.8%

Diesel

159

331

-52.0%

718

1,749

-58.9%

S2000

90

80

12.5%

200

365

-45.2%

City

908

469

93.6%

2,183

1,841

18.6%

Legend

51

70

-27.1%

280

379

-26.1%

Pilot

174

0

++++

732

0

++++

Insight

2,001

0

++++

3,322

0

++++

Other models

3

22

-86.4%

35

82

-57.3%

TOTAL EUROPE

25,741

34,793

-26.0%

114,590

150,952

-24.1%

Diesel

5,236

6,507

-19.5%

23,968

33,336

-28.1%

Diesel Ratio

20.3%

18.7%

 

20.9%

22.1%

 

EU produced*

11,506

22,956

-49.9%

51,864

89,294

-41.9%

EU Ratio

44.7%

66.0%

 

45.3%

59.2%

 

*UK and Turkey

 

NB: Source Honda

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

May 2009

 

 

1. Insight Becomes First Hybrid Vehicle to Rank as Best-Selling Vehicle in Japan

 

 

Honda announced that Insight ranked as the industry's best-selling car among new vehicle registrations in Japan for the month of April 2009, with sales of 10,481 units. It is the first time in history that a hybrid model has become the industry's best selling vehicle in Japan for any monthly sales period. The Honda Fit (known as the Jazz in Europe) was the best-selling car for March 2009 until it was displaced by Insight to become the second best-selling car in April 2009. It is the first time Honda has occupied the industry's top two best-selling car positions.

http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1146-DEFAULT,21,text,1/index.pmode

 

2. Honda Begins Production of Civic GX Natural Gas Vehicles (U.S.)

 

 

In May Honda began production of the environmentally responsible, natural gas-powered Civic GX, at its plant in Greensburg, Indiana. The Civic GX is the only natural gas vehicle built by a major automaker in the U.S. First introduced in 1998, the Civic GX is the cleanest internal combustion vehicle certified by the EPA - 90% cleaner than the average petrol-powered car on the road today.

http://www.hondanews.com/categories/1097/releases/5007

 

 

3. Honda Jazz Achieves Top Euro NCAP Overall Safety Rating

 

 

The New Honda Jazz has been rated one of Europe‘s safest cars according to the new independent crash testing results from Euro NCAP. The Jazz has been awarded the maximum 5-star rating which follows on from the 5 star results achieved by both the Honda Civic and the Honda Accord. Euro NCAP's new assessment reflects Honda's commitment to overall vehicle safety, complimenting Honda's long standing in-house safety testing which seeks to improve real world safety.

http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1152-DEFAULT,21,text,1/index.pmode

 

 

4. Honda Begins Sales of Honda Safety Navi Safe Driving Educational Software for PC-based Auto Driving Simulator

 

 

Honda has begun sales of Honda Safety Navi, new educational software for safe driving in Japan. The software contains two programs. One program helps users understand fuel-efficient driving techniques and learn the key points of eco-driving. The other program helps users learn key points of safe driving. Honda Safety Navi is designed to enable users to enjoy learning about eco and safe driving. By pricing it affordably, Honda aims for widespread use of this software by a range of customers including automobile dealers, public offices, companies whose employees use automobiles for commuting or business purposes, and driving schools.

http://www.hondanews.info/news/en/corporate/c090520eng

 

 

5. Honda Jazz Hits Half a Million

 

 

The Honda Jazz has recently broken the 500,000 sales mark in Europe, demonstrating the continuing popularity of this perception altering 5-door hatchback. Commenting on beating the 500,000 sales mark, Honda Motor Europe, Senior Vice President, Ken Keir said: "The Jazz really changed things in the B-segment when it arrived in 2002. People are still amazed by just how much space there is inside both for passengers and luggage. We are thrilled to sell half a million cars and we are looking forward to continuing this success when we begin production of the Jazz at the Honda UK Manufacturing plant in September."

http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1150-DEFAULT,21,text,1/index.pmode

 

 

6. Honda Announces Consolidated Financial Summary for Fiscal 4th Quarter and Fiscal Year Ended March 31, 2009

http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1134-DEFAULT,21,text,1/index.pmode

 

 

7. Honda Introduces BF60 4-Stroke Mid-Range Outboard Engine Featuring Best-in-Class Acceleration and Fuel Economy

 

 

Honda began sales of the BF60 mid-range 4-stroke outboard engine at Honda outboard engine dealers throughout Japan. A lightweight, compact, water-cooled, 3-cylinder, 60PS outboard engine, the new BF60 features electronic fuel injection, Honda's original BLAST* (Boosted Low Speed Torque) air/fuel ratio and ignition-timing technology and lean-burn control to deliver a combination of best-in-class acceleration and fuel economy.

http://www.hondanews.info/news/en/power/p090514eng-bf60

 

 

8.  Honda Introduces All-New EU3000i Handi Generator Featuring Lightweight, Compact and Quiet Portable Power

 

 

Honda Power Equipment introduced the all-new EU3000i Handi, an addition to the popular Honda Super Quiet Series of portable generators. The new EU3000i Handi adds increased portability to the fuel efficiency and reliability of Honda's existing EU3000i generator. The lightweight and extremely user-friendly EU3000i Handi provides customers with dependable, portable power for use at home or at remote recreational sites.

http://www.hondanews.com/categories/1097/releases/4994

 

 

For further information on any of the above articles, please visit the following websites:

 

Europe                     www.hondanews.eu

USA                          www.hondanews.com

Japan                       www.honda.co.jp/PR/

                                world.honda.com

 

Or call:  

 

Vikki Hood, Honda Motor Europe                               +44 (0) 7768 374870

William De Braekeleer, Honda Motor Europe               +44(0) 7771 862544

Tamon Kusakabe, Honda Motor Europe                      +44 (0) 7768 374871

 

CAR SALES BY COUNTRY -  APRIL 2009 - EUROPE

 

COUNTRY

Apr-09

Apr-08

09/08%

Jan-Apr 09

Jan-Apr 08

09/08%

Austria

548

358

53.1%

1536

1418

8.3%

Belgium (inc.Lxbg)

407

476

-14.5%

2212

2489

-11.1%

Denmark

400

213

87.8%

1724

826

108.7%

Finland

415

788

-47.3%

1946

3000

-35.1%

France

1,102

1,257

-12.3%

5,087

5,025

1.2%

Germany

3,564

3,318

7.4%

19,098

14,244

34.1%

Greece

422

564

-25.2%

1733

2299

-24.6%

Ireland

90

312

-71.2%

699

2141

-67.4%

Italy

1,953

1,616

20.9%

7,291

7,956

-8.4%

Netherlands

1,171

903

29.7%

4,269

3,524

21.1%

Portugal

330

497

-33.6%

1,197

2,137

-44.0%

Spain

1,194

1,370

-12.8%

5,702

8,428

-32.3%

Sweden

438

473

-7.4%

1,490

1,847

-19.3%

UK

5,711

6,802

-16.0%

25,600

38,899

-34.2%

EU - 15

17,745

18,947

-6.3%

79,584

94,233

-15.5%

Iceland

9

36

-75.0%

105

221

-52.5%

Norway

328

364

-9.9%

1,211

1,595

-24.1%

Switzerland

845

761

11.0%

2,965

2,679

10.7%

EFTA

1,182

1,161

1.8%

4,281

4,495

-4.8%

EU - 15 + EFTA

18,927

20,108

-5.9%

83,865

98,728

-15.1%

Bulgaria

40

46

-13.0%

130

165

-21.2%

Cyprus

91

178

-48.9%

417

836

-50.1%

Czech Rep

409

225

81.8%

1,083

802

35.0%

Estonia

57

313

-81.8%

272

1,072

-74.6%

Hungary

352

389

-9.5%

1,363

1,485

-8.2%

Latvia

7

139

-95.0%

53

640

-91.7%

Lithuania

27

167

-83.8%

128

556

-77.0%

Malta

16

37

-56.8%

67

119

-43.7%

Poland

746

1,210

-38.3%

4,450

4,983

-10.7%

Romania

80

308

-74.0%

292

904

-67.7%

Slovakia

129

111

16.2%

299

342

-12.6%

Slovenia

60

133

-54.9%

291

475

-38.7%

EU 12 New Members

2,014

3,256

-38.1%

8,845

12,379

-28.5%

European Union

19,759

22,203

-11.0%

88,429

106,612

-17.1%

Total EU(EU+EFTA)

20,941

23,364

-10.4%

92,710

111,107

-16.6%

Belarus

13

23

-43.5%

51

112

-54.5%

Croatia

101

193

-47.7%

417

619

-32.6%

Gibraltar

6

41

-85.4%

65

147

-55.8%

Israel

565

1173

-51.8%

2,395

5624

-57.4%

FYR Macedonia

16

25

-36.0%

62

100

-38.0%

Russia

2,152

6,703

-67.9%

11,370

22,148

-48.7%

Serbia

125

89

40.4%

197

400

-50.8%

Turkey

1,551

2,043

-24.1%

5,974

6,850

-12.8%

Ukraine

215

1037

-79.3%

1,142

3402

-66.4%

Others

56

102

-45.1%

207

443

-53.3%

Total EU Others

4,800

11,429

-58.0%

21,880

39,845

-45.1%

TOTAL EUROPE

25,741

34,793

-26.0%

114,590

150,952

-24.1%

 

 

CAR SALES BY MODEL FOR APRIL 2009 - EUROPE

 

MODEL

Apr-09

Apr-08

09/08%

Jan-Apr 09

Jan-Apr 08

09/08%

Jazz

6,394

5,888

8.6%

31,977

25,913

23.4%

Civic - All Models

8,080

15,462

-47.7%

40,250

68,662

-41.4%

Diesel

1,735

2,144

-19.1%

8,789

11,276

-22.1%

Hybrid

1,217

1,527

-20.3%

4,466

5,853

-23.7%

Accord - All Models

2,794

2,812

-0.6%

12,013

14,946

-19.6%

Diesel

989

662

49.4%

4,262

5,538

-23.0%

CR-V

4,692

9,078

-48.3%

21,320

34,404

-38.0%

Diesel

2,353

3,370

-30.2%

10,199

14,773

-31.0%

FR-V

554

912

-39.3%

2,278

4,360

-47.8%

Diesel

159

331

-52.0%

718

1,749

-58.9%

S2000

90

80

12.5%

200

365

-45.2%

City

908

469

93.6%

2,183

1,841

18.6%

Legend

51

70

-27.1%

280

379

-26.1%

Pilot

174

0

++++

732

0

++++

Insight

2,001

0

++++

3,322

0

++++

Other models

3

22

-86.4%

35

82

-57.3%

TOTAL EUROPE

25,741

34,793

-26.0%

114,590

150,952

-24.1%

Diesel

5,236

6,507

-19.5%

23,968

33,336

-28.1%

Diesel Ratio

20.3%

18.7%

 

20.9%

22.1%

 

EU produced*

11,506

22,956

-49.9%

51,864

89,294

-41.9%

EU Ratio

44.7%

66.0%

 

45.3%

59.2%

 

*UK and Turkey

 

NB: Source Honda

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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