19.04.2007 HONDA AT THE 2007 KIEV AUTOMOTIVE SHOW April 19th, 2007 - Honda will be making its first official public debut in Ukraine by participating at the 2007 Kiev Automotive Show which runs from May 18th-22nd, 2007.
A press conference will be held on the Honda stand in Hall 2 on Press Day, May 18th, between 15:00h and 15:30h. On show will be Honda’s sporty and advanced car range with particular highlights being the newly introduced Civic Type R, CR-V, FR-V and Legend. Also, the world’s most advanced humanoid robot, ASIMO, which will perform 4 times a day on the Honda stand, from Friday, May 18th to Monday, May 21st , as well as the latest Honda contender in the pinnacle of motor sport – Formula 1 – the Honda RA107 with its unique picture of the world livery.
Honda Corporate Profile Since its establishment in 1948, Honda Motor Co., Ltd., has remained on the leading edge by creating new value by providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.
The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 454* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.
Honda Philosophy Company principle: Maintaining a global viewpoint, Honda is dedicated to supplying products of the highest quality at a reasonable price for worldwide customer satisfaction.
Honda will continue taking on new challenges, with the pursuit of Initiative, Technology and Quality as the driving force. By achieving the three themes of Honda’s 2010 Vision ... creating new value, glocalization and commitment for the future ... as an integrated effort throughout the company, Honda would like to share even greater joys with people around the world and be recognized as a company that society wants to exist. Dreams inspire Honda to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, Honda bases its sales networks, research & development centres and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, Honda strives to address important environmental and safety issues.
Honda Vehicle Range: Sporty and Advanced With the above described Corporate Profile and Philosophy as the underlying basics, Honda’s model line up is more than ever sporty and advanced. In each segment in which Honda competes in the market, in Europe as much as in the rest of the world, the Honda model will always be the choice of customers who seek to show their individualism and who are mature in their view points. Honda wants to set trends, rather than follow trends. This is true for the styling of cars as well as for their technology in terms of environmental friendliness and safety.
Honda Vehicle Range at the 2007 Kiev Automotive Show The Civic, CR-V, Legend, Accord and the Honda S2000, are all shining examples for the emphasis that Honda puts on the styling of vehicles. The customer benefits are unique models with strong character and also sleek and aerodynamic shapes for low wind noise and good high-speed fuel economy. Also, viewed from an environmental perspective, these models mark the top in each of their segments. The engines are some of the most modern that are available in the market. Fuel economy, and thus exhaust emission, is amongst the best in each class. At the same time, they deliver performance that make the vehicles fun to drive and give them, together with very advances chassis technology, the sporty feel that Honda cars are famous for.
The advanced chassis technologies, besides giving the sporty handling, also help the active safety of Honda vehicles. These are combined with an array of electronic features that help to prevent accidents as much as possible. For passive safety, Honda has a history of developing very safe body structures. With the introduction of the new Civic about a year ago, Honda started to implement with each new model the so-called ACE Body Structure – a technology that gives best possible protection to occupants and pedestrians in case of a crash under real world conditions by optimizing the energy absorption.
ASIMO The development of a robot that can move like, interact with and be of assistance to humans is recognised as one of the great technological challenges of the 21st Century. At the forefront of attempts to scale this "scientific Everest" is ASIMO – Honda’s latest generation of humanoid robots.
Honda’s long-term commitment to the development of humanoid robots stretches back two decades and was originated by the desire of its engineers to take on a unique technological challenge in the field of mobility.
The company developed its first robot to walk on two legs in 1986. The ground-breaking programme that followed has been inspired by Honda’s commitment to innovation and the development of advanced products that will deliver real benefits to people now and in the future, fulfilling at the same time one of its fundamental objectives which is "making Honda a company that society wants to exist".
Honda RA107 On public display will be the Honda Racing F1 Team’s brand new race car, the RA107.The all-new RA107 is this year’s Honda contender in the Formula 1 world championship. Noticeable at first sight is the fact that there are no sponsor logos on the car – merely a picture of mother earth.
The whole idea behind this bold approach is to raise awareness globally about the impact that mankind is having on the world’s environment. A new website was created www.myearthdream.com where users can make a pledge towards doing their bit for the environment as well as have the possibility of including their name on the car in the form of making up one of the pixels of the picture of mother earth that covers the car.
The driver line-up remains unchanged with Jenson Button and Rubens Barrichello.
Note to editors: Honda Ukraine LLC (HUA) was established on May 3rd, 2006. Now with over 40 people, Honda’s latest venture into Europe’s most prominent emerging market promises to be fruitful. Honda has been marketing automobiles in Ukraine through a distributor since 1992. HUA aims to enhance Honda's sales capacity in the country by establishing a sales network which can handle the future expansion of the market. Honda's Ukrainian automobile sales increased by 30% to 2,200 units in 2005 and the company plans sales of about 5,500 units during 2007, an increase of 150% on 2005.
* as of March 31st, 2006 April 19th, 2007 - Honda will be making its first official public debut in Ukraine by participating at the 2007 Kiev Automotive Show which runs from May 18th-22nd, 2007.
A press conference will be held on the Honda stand in Hall 2 on Press Day, May 18th, between 15:00h and 15:30h. On show will be Honda’s sporty and advanced car range with particular highlights being the newly introduced Civic Type R, CR-V, FR-V and Legend. Also, the world’s most advanced humanoid robot, ASIMO, which will perform 4 times a day on the Honda stand, from Friday, May 18th to Monday, May 21st , as well as the latest Honda contender in the pinnacle of motor sport – Formula 1 – the Honda RA107 with its unique picture of the world livery.
Honda Corporate Profile Since its establishment in 1948, Honda Motor Co., Ltd., has remained on the leading edge by creating new value by providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.
The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 454* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.
Honda Philosophy Company principle: Maintaining a global viewpoint, Honda is dedicated to supplying products of the highest quality at a reasonable price for worldwide customer satisfaction.
Honda will continue taking on new challenges, with the pursuit of Initiative, Technology and Quality as the driving force. By achieving the three themes of Honda’s 2010 Vision ... creating new value, glocalization and commitment for the future ... as an integrated effort throughout the company, Honda would like to share even greater joys with people around the world and be recognized as a company that society wants to exist. Dreams inspire Honda to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, Honda bases its sales networks, research & development centres and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, Honda strives to address important environmental and safety issues.
Honda Vehicle Range: Sporty and Advanced With the above described Corporate Profile and Philosophy as the underlying basics, Honda’s model line up is more than ever sporty and advanced. In each segment in which Honda competes in the market, in Europe as much as in the rest of the world, the Honda model will always be the choice of customers who seek to show their individualism and who are mature in their view points. Honda wants to set trends, rather than follow trends. This is true for the styling of cars as well as for their technology in terms of environmental friendliness and safety.
Honda Vehicle Range at the 2007 Kiev Automotive Show The Civic, CR-V, Legend, Accord and the Honda S2000, are all shining examples for the emphasis that Honda puts on the styling of vehicles. The customer benefits are unique models with strong character and also sleek and aerodynamic shapes for low wind noise and good high-speed fuel economy. Also, viewed from an environmental perspective, these models mark the top in each of their segments. The engines are some of the most modern that are available in the market. Fuel economy, and thus exhaust emission, is amongst the best in each class. At the same time, they deliver performance that make the vehicles fun to drive and give them, together with very advances chassis technology, the sporty feel that Honda cars are famous for.
The advanced chassis technologies, besides giving the sporty handling, also help the active safety of Honda vehicles. These are combined with an array of electronic features that help to prevent accidents as much as possible. For passive safety, Honda has a history of developing very safe body structures. With the introduction of the new Civic about a year ago, Honda started to implement with each new model the so-called ACE Body Structure – a technology that gives best possible protection to occupants and pedestrians in case of a crash under real world conditions by optimizing the energy absorption.
ASIMO The development of a robot that can move like, interact with and be of assistance to humans is recognised as one of the great technological challenges of the 21st Century. At the forefront of attempts to scale this "scientific Everest" is ASIMO – Honda’s latest generation of humanoid robots.
Honda’s long-term commitment to the development of humanoid robots stretches back two decades and was originated by the desire of its engineers to take on a unique technological challenge in the field of mobility.
The company developed its first robot to walk on two legs in 1986. The ground-breaking programme that followed has been inspired by Honda’s commitment to innovation and the development of advanced products that will deliver real benefits to people now and in the future, fulfilling at the same time one of its fundamental objectives which is "making Honda a company that society wants to exist".
Honda RA107 On public display will be the Honda Racing F1 Team’s brand new race car, the RA107.The all-new RA107 is this year’s Honda contender in the Formula 1 world championship. Noticeable at first sight is the fact that there are no sponsor logos on the car – merely a picture of mother earth.
The whole idea behind this bold approach is to raise awareness globally about the impact that mankind is having on the world’s environment. A new website was created www.myearthdream.com where users can make a pledge towards doing their bit for the environment as well as have the possibility of including their name on the car in the form of making up one of the pixels of the picture of mother earth that covers the car.
The driver line-up remains unchanged with Jenson Button and Rubens Barrichello.
Note to editors: Honda Ukraine LLC (HUA) was established on May 3rd, 2006. Now with over 40 people, Honda’s latest venture into Europe’s most prominent emerging market promises to be fruitful. Honda has been marketing automobiles in Ukraine through a distributor since 1992. HUA aims to enhance Honda's sales capacity in the country by establishing a sales network which can handle the future expansion of the market. Honda's Ukrainian automobile sales increased by 30% to 2,200 units in 2005 and the company plans sales of about 5,500 units during 2007, an increase of 150% on 2005.
* as of March 31st, 2006 
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